We help founders get through the hardest stage of growth.
At a certain stage, growth stops feeling exciting and starts feeling fragile.
There are more channels, more people, and more decisions.
Things are moving fast, but not always in the same direction.
The cost of getting it wrong starts to matter.
That’s usually when founders realize the business needs clearer priorities, not more activity.
We don’t operate as an agency or a vendor.
We work directly with founders and executives to bring clarity, judgment, and focus to the parts of the business that matter most.
That work often shows up in leadership structure, operating systems, and the decisions that shape how teams actually function.
Clarity before commitment
Most engagements begin with a short diagnostic to understand where growth is breaking down and where leverage actually lives.
It gives founders and leadership teams a clear, prioritized view of what matters most before committing to a longer-term engagement.
What Changes When Things Get Clear
The outcomes founders & executives see when growth systems are designed to last.
Time Back to Build
Spend more time on what you’re best at, not managing noise, decisions, or constant tradeoffs.
Momentum Without Chaos
The business keeps moving forward without constant fire drills or reactive pivots.
Better Decisions
Decisions stop being reactive and start being grounded in context, tradeoffs, and long-term consequences.
Less Fragility
Growth systems are designed to hold up as complexity increases, not break under pressure.
Clearer Priorities
You stop chasing everything and start focusing on what actually moves the business forward.
Leverage Without Headcount
You get senior-level judgment and leadership without committing to a full-time hire.
What Our Partners Say

Jake Weiser
Harmony Leaf
Bobby brings clarity and structure to complex situations. He balances data with real business judgment and helps teams focus on what actually matters. Whether it’s a launch or a broader growth initiative, he takes ownership, incorporates feedback, and drives meaningful progress.

Brittany Olsson
Odeko - Rocket Fuel Labs
Bobby is a rare combination of strategic and practical. He brings perspective, sound judgment, and a steady operating rhythm that helps teams make better decisions and move forward with confidence. His impact has been lasting, not just in outcomes, but in how the business operates.

Alex Amos
BTR Media
Bobby has been a trusted advisor to BTR Media for several years. His strategic guidance helped shape our brand and operating approach, including a rebrand that contributed to nearly 5x YoY growth in inbound ICP demand. More importantly, he helped us think more clearly about where to focus and why.

